This paper challenges the dominant discourse that Higher Education (HE) choice is a consumer choice and questions assumptions underpinning government policy and HE marketing. HE choice is largely viewed as a rational, decontextualised process. However, this interpretivist study found it to be much more complex, and to be about relationships and…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

Through historically oriented critical discourse analysis this article considers how the messages regarding the purpose of higher education, as presented in prospectuses of four case study institutions, have been impacted by massification and marketisation in England between 1977 and 2018. The prospectuses of four higher education institutions of…

First-in-family students make up a majority of young first-degree students yet face a number of challenges. So they are now the focus of many specific interventions in the UK and the USA. This report looks at the pros and cons of using first-in-family as a key measure of disadvantage. It argues that, while it is an appropriate metric for low-level…

There is a strong focus on the importance of student engagement in higher education, with increasing attention on how students can participate in their university's decision-making processes. Yet, although the concept appears to be almost universally accepted, it is rarely problematised. This has led some commentators to conclude that student…

This paper examines inequalities in the match between student quality and university quality using linked administrative data from schools, universities and tax authorities. We analyse two measures of match at the university-subject (course) level, based on student academic attainment, and graduate earnings. We find that students from lower…

This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…

We reveal the current level of flexible admission systems (FAS) at UK universities, and explore its impact on student enrollment rates. We employ quantitative analysis techniques for data collected and customized from the Higher Education Statistics Agency (HESA) in the UK, during the period 2010-2015. To understand the impact of FAS on student…

In the U.K., 'student engagement', and the related 'student experience', are increasingly measured, interpreted and then marketed to students as a basis on which to choose the 'best' place for their higher education. This article summarises and reflects on presentations from five panel members at a conference on their experience of university life…

The need to understand how prospective students decide which higher education institution to attend is becoming of paramount importance as the policy context for higher education moves towards market-based systems in many countries. This paper provides a novel methodology by which student preferences between institutions can be assessed, using the…

This report reviews literature on both sides of the Atlantic to study the admissions process, specifically focusing on elements of the process which may prove to be particular barriers to disadvantaged students--including the University and College Admissions Service (UCAS) form, course choices, predicted grades, and personal statements--and looks…

This article explores the patterning of student im/mobility internally within the United Kingdom, using exceptionally detailed student records data on full-time undergraduate entrants from 2014. For this cohort of students, geographic mobility was clearly the preserve of the most socio-economically advantaged, and was less common for Pakistani and…

Higher education institutions operate in an increasingly competitive global market, and require precise knowledge regarding the preferences of potential students. Traditional methods for evaluating what potential students look for in a degree tend to be descriptive, and while informative, do not assess the strength of students' preferences; how…

In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However, there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors…