This account of practice describes an experiential learning approach used for enterprise and entrepreneurship education in a UK higher education setting. Module design and delivery insights are drawn from the methods employed by an entrepreneur turned educator to facilitate learning via pop-up shop/event activities financed by a £50 seed fund. Feedback showed that the approach was highly valued by students, who reported significant personal development and enhanced entrepreneurial understanding. Considerably improved student attainment was also measured. The educator reflects on how his experiences as an entrepreneur helped shape the activities and their delivery, and the impact on his own pedagogical and academic development.