For the 'global middle classes', cultural reproduction increasingly involves the international school as they promise considerable distinction [Bourdieu, P. 1984. "Distinction: A Social Critique of the Judgement of Taste." Cambridge, MA: Harvard University Press] granting University passage past Anglo gate-keepers. This paper draws on research providing a multiphase exploration of the character of senior leadership in IB international schools. Participants emerged as white 'English' and Christian. However, data collected show that these leaders do not operationalise (organisational) international values; instead, they draw upon their own societal values in leadership. Yet, their stories and outlooks of global-mindedness sit uncritically, framed in 'Inner Circle English' [Kachru, B. 1985. "Standards, Codification and Sociolinguistic Realism: The English Language in the Outer Circle." In "English in the World: Teaching and Learning the Language and Literatures", edited by R. Quirk and H. G. Widdowson, 11-34. Cambridge: Cambridge University Press] advantage. Participants lean on a power-narrative of middle-class 'Englishness'. As powerful policy-makers, this orientation defines the international school's mission and vision. It appeals to the surge of international education, particularly in the global South, where international schools can be seen as incubators of 'English' epistemic advantage. It is unlikely that the consolidation of the 'Brand of Britain' will affect this demographic and their choices to 'go UK'. The affordance of diminishing EU participation in the UK higher education system may work in favour of globalising middle classes and elites. Conversely, it is unlikely that lower income EU or UK domestic HE participation is likely to profit from this move.