The evaluation of the Premier League Reading Stars (PLRS) programme in 2013 has established that the intervention is having a positive impact on the attainment of participating children in reading and writing: Three out of four children made at least six months' progress in just ten weeks. One child in three made a year's progress or more. The programme typically ran over ten weeks. During this time 63% of the pupils made up to a year's progress in reading (one or two sub-levels) and 11.5% made more than a year's progress (three or more sublevels). This is a wonderful achievement for young people whose reading skills were not improving prior to taking part in the intervention. The programme targets primarily children with low attainment and low engagement with reading and writing. Most participants are boys (80%), aged 7 to 15 in either primary (for the majority) or secondary schools. Additionally, the programme is offered to schools with a high number of children on free school meals (FSM). Used as a proxy to assess level of economic poverty, the FSM status enables the National Literacy Trust's programmes to target children from deprived backgrounds.