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Duda, R.; Towell, R. – 1973
In 1966, when the United Kingdom officially adopted a decimal monetary system to replace the old, duodecimal one, the Decimal Currency Board was charged with educating the public and facilitating the transition from the old system to the new. Due to the large number of persons to be informed, the Board relied upon mass media, i.e., the press,…
Descriptors: Consumer Education, Films, Information Dissemination, Language Instruction
