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Direct linkBurman, Erica – Childhood: A Global Journal of Child Research, 2012
This article analyses child development "as text" to highlight newly emerging contemporary tropes of northern, normalized childhoods in relation to gender, racialization and familial organization. A recent UK marketing campaign for the washing powder Persil is analysed for the ways it mobilizes discourses of childhood and child rights.…
Descriptors: Child Welfare, Foreign Countries, Child Development, Neoliberalism
