In order to operate effectively and efficiently, most higher education institutions depend on employees performing extra-role behaviours and being committed to staying with the organisation. This study assesses the extent to which organisational identification and employee satisfaction are antecedents of these two important behaviours. Key…

Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…

Employability of graduates has taken more prominence in recent years due to the bleak economic situation, the impact of student debt, and an increasingly competitive global labor market. Given the substantial individual and public investment made in higher education, it is particularly important that graduates are employable upon graduation. The…

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey…

In the light of the forthcoming policy shift to full-cost fees for English undergraduates, this study examines the impact of fee changes on how students weigh up their university choices. Conjoint analysis is used to examine the importance that students attach to various attributes of a university. It also explores differences across subsections…

This paper discusses language planning measures in Guernsey, Channel Islands. The indigenous language is spoken fluently by only 2% of the population, and is at level 7 on Fishman's 8-point scale of endangerment. It has no official status and low social prestige, and language planning has little official support or funding. Political autonomy has…

From a comparative perspective, this paper analyses Chinese learners' intercultural experiences in Chinese and British educational contexts. In the Chinese context, interview and questionnaire research was carried out in 24 universities that hosted the British Council's English teaching development programmes. The research uncovered perspectives…