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Direct linkWells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, Jorge; Pallister, John – Journal of Organizational Behavior Management, 2010
A segmentation approach is presented using both traditional demographic segmentation bases (age, social class/occupation, and working status) and a segmentation by benefits sought. The benefits sought in this case are utilitarian and informational reinforcement, variables developed from the Behavioral Perspective Model (BPM). Using data from 1,847…
Descriptors: Social Class, Reinforcement, Psychology, Behavioral Science Research
