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Ralph, Sue; Boxall, Kathy – Teaching in Higher Education, 2005
This paper analyses the portrayal, within UK universities' publicity materials, of disabled students and disability services. Basic public relations practices explain that an organisation should know its audiences and focus its messages accordingly. We argue that recruitment is an issue which cannot be ignored in discussions of learning and…
Descriptors: Student Recruitment, Publicity, Disabilities, Public Relations
Hillage, Jim; Aston, Jane – 2001
This report provides a review of the United Kingdom (UK) and international literature about initiatives to stimulate demand for post-16 learning. Chapter 1 introduces sources and method. Chapter 2 outlines the current pattern of participation in learning activity in the UK and identifies the main barriers impeding further involvement. Chapters 3-5…
Descriptors: Demonstration Programs, Education Work Relationship, Educational Demand, Employer Employee Relationship