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Direct linkSheppard, Paula; Smith, Richard – Journal of Higher Education Policy and Management, 2016
Higher education institutions operate in an increasingly competitive global market, and require precise knowledge regarding the preferences of potential students. Traditional methods for evaluating what potential students look for in a degree tend to be descriptive, and while informative, do not assess the strength of students' preferences; how…
Descriptors: Foreign Countries, Graduate Students, College Choice, Preferences
