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| Ralph, Sue | 1 |
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Download full textRalph, Sue; Corbett, Jenny – 1994
A study examined 90 newspaper reports from the local and provincial press in Great Britain which covered the relaunch of Mencap, the largest national charity for people with learning disabilities. Mencap has adopted a new corporate style, a new logo, and a new "positive" image to reflect changing attitudes about disabilities. Using for…
Descriptors: Attitude Change, Attitudes toward Disabilities, Change Strategies, Foreign Countries
