The sources and types of information that prospective university students access during the recruitment phase have been widely researched. However, there is limited research on the usefulness of the learning and teaching (L&T) information provided by universities to prospective students in describing their own learning experiences of the…

Purpose: Prospective students are exposed to abundant choices, and they are eagerly searching for information to select the best universities for themselves. Likewise, prospectuses are regularly produced by universities to meet this information needs; the purpose of this paper is to examine the key marketing messages used in their prospectuses.…

The relationship between trust and information sources for new purchasers of higher education is discussed. A range of sources is evaluated by potential entrants into UK higher education, and indicates that universities tend to be regarded as the most trustworthy when information is directly associated with them and social networks, and friends…

Describes developments in the United Kingdom's Royal Society of Chemistry's Library and Information Centre that has changed from a professional and learned society library into a business center. Development of a priced information service, electronic sources of information including online databases and the Internet, and marketing and promotion…

Much marketing information can be obtained for admissions policy formation and forecasting from existing data sources, including course perceptions, the nature of the competition, and the admissions policies of the competition. The British university application system would benefit by exploiting computer applications of this concept. (MSE)

Explains EEVL (Edinburgh Engineering Virtual Library), a gateway to Internet resources in engineering that was developed to improve access to networked engineering information for United Kingdom users. Design and implementation of the Web site, classification of resources, evaluation, use statistics, marketing, and future possibilities are…

"Perceptions of Libraries and Information Resources" (2005) summarizes findings of an international study on information-seeking habits and preferences. With extensive input from hundreds of librarians and OCLC staff, the OCLC Market Research team developed a project and commissioned Harris Interactive Inc. to survey a representative…

The impact of individual learning accounts (ILAs) on the success of learners in post-16 education sector in the United Kingdom was explored through an examination of available research on ILAs. The following were among the study's 12 messages for providers, the Department for Education and Skills, and the Individual Learning Account Centre: (1)…