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Direct linkYan, Ji; Foxall, Gordon R.; Doyle, John R. – Psychological Record, 2012
We employ a behavioral-economic equation put forward by Hursh and Silberberg (2008) to explain human consumption behavior among substitutable food brands, applying a consumer-choice model--the behavioral perspective model (BPM; Foxall, 1990/2004, 2005). In this study, we apply the behavioral-economic equation to human economic consumption data. We…
Descriptors: Merchandising, Reinforcement, Consumer Science, Behavior Patterns
Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, Jorge; Pallister, John – Journal of Organizational Behavior Management, 2010
A segmentation approach is presented using both traditional demographic segmentation bases (age, social class/occupation, and working status) and a segmentation by benefits sought. The benefits sought in this case are utilitarian and informational reinforcement, variables developed from the Behavioral Perspective Model (BPM). Using data from 1,847…
Descriptors: Social Class, Reinforcement, Psychology, Behavioral Science Research
