This article analyses child development "as text" to highlight newly emerging contemporary tropes of northern, normalized childhoods in relation to gender, racialization and familial organization. A recent UK marketing campaign for the washing powder Persil is analysed for the ways it mobilizes discourses of childhood and child rights.…

This paper identifies and examines a textual practice of female address in music video, and considers its appeal among a social audience of female adolescents. Textual strategies that inflect, appropriate, or bypass the prevailing male adolescence discourse on the American music video channel, MTV, are presented from the standpoint of their…