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Yan, Ji; Foxall, Gordon R.; Doyle, John R. – Psychological Record, 2012
We employ a behavioral-economic equation put forward by Hursh and Silberberg (2008) to explain human consumption behavior among substitutable food brands, applying a consumer-choice model--the behavioral perspective model (BPM; Foxall, 1990/2004, 2005). In this study, we apply the behavioral-economic equation to human economic consumption data. We…
Descriptors: Merchandising, Reinforcement, Consumer Science, Behavior Patterns