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Direct linkShuker, Lucie – British Journal of Sociology of Education, 2014
"Selling yourself" through personal statements and interviews is now a standard practice for university applicants. This article draws on a multi-case-study research project to report on the self-marketing orientations of students within three 16-19 institutions in England. These orientations (active/passive; internal/external;…
Descriptors: Foreign Countries, Higher Education, Colleges, Marketing
