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Jeckells, Harriet – Journal of Marketing for Higher Education, 2022
This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…
Descriptors: Decision Making, Masters Programs, Business Administration Education, Telecommunications
Huisman, Jeroen; Mampaey, Jelle – Higher Education Research and Development, 2016
In times when universities are becoming less self-evident, these organisations may be confounded in terms of which aspects of their activities and performances they should communicate with their stakeholders. A related question--central to our study--is how they communicate. This paper analyses the style of one particular type of communication:…
Descriptors: Institutional Mission, Foreign Countries, Institutional Characteristics, Speeches
The Global Citizenship Agenda and the Generation of Cosmopolitan Capital in British Higher Education
Friedman, Jonathan Z. – British Journal of Sociology of Education, 2018
Cosmopolitanism has been cast by some in recent years as a form of cultural capital, disproportionately available to students on elite educational pathways. This article tests this supposition, by comparing the enactment of global citizenship education reforms at two high-status and two low-status universities in the United Kingdom. These…
Descriptors: Citizenship, Higher Education, Prosocial Behavior, Comparative Analysis
Davies, Mark A. P.; Tikoo, Surinder – Journal of Marketing Education, 2019
This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find that, except for the developmental skills motive, the importance of…
Descriptors: Marketing, Accounting, Finance Occupations, Cognitive Style
Chee, Chiu Mei; Butt, Muhammad Mohsin; Wilkins, Stephen; Ong, Fon Sim – Journal of Marketing for Higher Education, 2016
Over the last decade, international branch campuses have been established by universities from developing countries as well as developed countries. Little research has been conducted into students' perceptions of branch campuses from different countries, or how universities from different countries compete in the increasingly competitive market. A…
Descriptors: Higher Education, Delivery Systems, Comparative Education, Comparative Analysis
Abuarrah, Sufyan; Lochtman, Katja – Multicultural Education Review, 2019
In many societies, single-sex education is embedded in a culture that maintains women subordination with possible ramifications to their language performance and role in society. This paper seeks to explain the cultural grounds for Palestinian female direct refusals in their L1 culture and the consequences for their linguistic behaviour in…
Descriptors: Semitic Languages, Single Sex Schools, Sex Fairness, Sex Role
Weideman, Melius – Information Research: An International Electronic Journal, 2013
Introduction: The pressure on universities worldwide has increased to transform themselves from isolated educational institutions to profit-generating businesses. The visibility of a Web page plays a role in attracting potential clients, as more and more young users are depending on the Web for their everyday information needs. One of the purposes…
Descriptors: Foreign Countries, Web Sites, Universities, Comparative Analysis
Preece, Siân – Journal of Multilingual and Multicultural Development, 2019
As universities in the Anglophone world attend to operating on a global stage, linguistic diversity in the sector has intensified. Historically, higher education has adopted language-as-problem orientations to managing linguistic diversity, viewing multilingual repertoires largely as an obstacle. An emerging body of work informed by…
Descriptors: Bilingualism, Self Concept, Higher Education, Multilingualism
Ng, Lai Ling; Pemberton, Jon – Studies in Higher Education, 2013
Research is an integral element of the work of higher education institutions, underpinning not only academics' responsibilities in developing intellectual skills and personal reputations, but contributing to the status of an organisation. Whilst formalised approaches are adopted for developing research, there is a growing trend towards informal…
Descriptors: Foreign Countries, Communities of Practice, Reputation, Institutional Advancement
Locke, William – European Journal of Education, 2014
Rankings and online comparison sites have both facilitated and shaped the marketisation of higher education in England, the UK as a whole and elsewhere. They have facilitated marketisation by introducing greater competition between and within higher education institutions. Ultimately, they accomplish the transformation of qualities into…
Descriptors: Foreign Countries, Higher Education, Competition, Commercialization
Chapleo, Chris – International Journal of Educational Advancement, 2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed "successful" brands in the manner of commercial organizations. This qualitative paper explores the opinions of 40 opinion formers on which UK universities have successful brands and the associations these brands have. Current literature on…
Descriptors: Higher Education, Public Relations, Visual Aids, Relationship

Lysons, Art; Hatherly, David – Higher Education, 1992
An approach to organizational effectiveness in higher education developed in the United States was applied to institutions in the United Kingdom and Australia to establish a basis for policy and organizational analysis. Higher reliability was found for the United Kingdom than for Australia, apparently related to cultural differences regarding…
Descriptors: Administrative Organization, Comparative Analysis, Comparative Education, Cultural Context
Gu, Qing; Schweisfurth, Michele – Language, Culture and Curriculum, 2006
From a comparative perspective, this paper analyses Chinese learners' intercultural experiences in Chinese and British educational contexts. In the Chinese context, interview and questionnaire research was carried out in 24 universities that hosted the British Council's English teaching development programmes. The research uncovered perspectives…
Descriptors: Foreign Countries, Cultural Context, Context Effect, Student Motivation