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Direct linkGriffiths, Peter – Ethics and Education, 2014
Schools in the UK teach pupils about Fairtrade as part of Religious Education, Personal and Social Education, Citizenship, Geography and so on. There are also Fairtrade Schools, where the whole school, including staff and parents, is committed to promoting the brand. It is argued here that promoting this commercial brand to schoolchildren and…
Descriptors: Foreign Countries, Ethical Instruction, Ethics, Teaching Methods
Nedbalová, Eva; Greenacre, Luke; Schulz, John – Journal of Marketing for Higher Education, 2014
This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing:…
Descriptors: Foreign Countries, Higher Education, Student Recruitment, Marketing
