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Direct linkHemsley-Brown, Jane – Studies in Higher Education, 2012
Universities and students collaborate in a shared language of excellence, quality and choice, and become part of the same discourse of marketisation, commodification and globalisation, where each plays their part as provider and consumer in a highly competitive international area. Whilst there are an increasing number of studies which focus on the…
Descriptors: Language Styles, Internet, Nouns, Case Studies
