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Lewis, Lisa A. – 1986
This paper identifies and examines a textual practice of female address in music video, and considers its appeal among a social audience of female adolescents. Textual strategies that inflect, appropriate, or bypass the prevailing male adolescence discourse on the American music video channel, MTV, are presented from the standpoint of their…
Descriptors: Adolescents, Audiences, Body Image, Cultural Influences
