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Direct linkWells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, Jorge; Pallister, John – Journal of Organizational Behavior Management, 2010
A segmentation approach is presented using both traditional demographic segmentation bases (age, social class/occupation, and working status) and a segmentation by benefits sought. The benefits sought in this case are utilitarian and informational reinforcement, variables developed from the Behavioral Perspective Model (BPM). Using data from 1,847…
Descriptors: Social Class, Reinforcement, Psychology, Behavioral Science Research
Download full textPracana, Clara, Ed.; Wang, Michael, Ed. – Online Submission, 2016
We are delighted to welcome you to the International Psychological Applications Conference and Trends (InPACT) 2016, taking place in Lisbon, Portugal, from 30 of April to 2 of May, 2016. Psychology, nowadays, offers a large range of scientific fields where it can be applied. The goal of understanding individuals and groups (mental functions and…
Descriptors: Conferences (Gatherings), Educational Psychology, Clinical Psychology, Social Psychology
