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Direct linkPilcher, Nick; Galbrun, Laurent; Craig, Nigel; Murray, Mike; Forster, Alan M.; Tennant, Stuart – European Journal of Engineering Education, 2021
Two ongoing and recurrent debates in the employment of academic staff are (1) how much industry experience should faculty staff have? and (2) what priority is given to research, teaching or both? Such debates take place worldwide and are particularly relevant to vocational subject areas. Through a statistical analysis of circa 200 job adverts for…
Descriptors: Employment Experience, Employment Qualifications, Construction Industry, Engineering Education
Mogaji, Emmanuel – International Journal of Educational Management, 2016
Purpose: The clearing system in the UK enables students without a university place after exam results have been announced to find suitable vacancies, as it is important for universities to fill their vacancies as any shortfall loses them a lot of money. The purpose of this paper is to examine marketing strategies adopted by UK universities on…
Descriptors: Foreign Countries, Marketing, Web Sites, Student Recruitment
Durkin, Mark; McKenna, Seamas; Cummins, Darryl – International Journal of Educational Management, 2012
Purpose: Through examination of a case study this paper aims to describe a brand re-positioning exercise and explore how an emotionally driven approach to branding can help create meaningful connections with potential undergraduate students and can positively influence choice. Design/methodology/approach: The paper's approach is a case study…
Descriptors: Foreign Countries, Higher Education, Student Recruitment, Undergraduate Students
Raine, Gary – Oxford Review of Education, 2007
The commercialisation of schools is a controversial issue, but very little is known about the actual situation in UK schools. The aim of this study was to investigate, with particular reference to health education and health promotion, commercial activities and their regulation in primary schools in the Yorkshire and Humber region of the UK. A…
Descriptors: Questionnaires, Health Education, Health Promotion, School Business Relationship
Peer reviewedL'Etang, Jacquie – Public Relations Review, 1999
Presents a review of educational development in Britain, concentrating on the activities of the Institute of Public Relations (IPR), the professional body for individual public relations practitioners. Describes the IPR's first steps to define an appropriate curriculum that could form the basis of a qualification to limit entry to the Institute.…
Descriptors: Admission Criteria, Advertising, Communication (Thought Transfer), Curriculum Development
Peer reviewedRiley, Eric – Educational Management and Administration, 1984
Discusses the development of advertising and publicity strategies and policy for student recruitment purposes at a college of education in the United Kingdom between 1972 and 1982. Covers changes in staff attitudes, selection of media, organization of administration, and cost factors. (PGD)
Descriptors: Administrative Organization, Administrative Policy, Advertising, Attitude Change
Peer reviewedEvans, Colin – Studies in Higher Education, 1995
A study investigated the steps in college faculty recruitment in Britain, in an attempt to understand the role recruitment and selection play in shaping disciplines. Steps in recruitment (job creation, job definition, listings, references, presentations, interviews) for 10 jobs in English were examined, based on interviews with candidates,…
Descriptors: Advertising, Case Studies, Change Strategies, College Faculty
