The study investigates the factors influencing Thai parents' decisions when selecting international schools in the Bangkok Metropolitan Region. It examines how parents' preferences for educational outcomes shape their choice among UK, US, or IB programs. Key findings reveal that dissatisfaction with Thai public schools drives many families to…

This study offers a better understanding of the reasons why parents from six different countries across the Western hemisphere chose private, non-denominational schools for their children's education. The findings deepen the knowledge in what is currently an underdeveloped field of research in education. The overarching research question was: What…