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Direct linkScully, Maura King – CURRENTS, 2010
Marketing communications and admissions often have very different needs, priorities, and ways of conducting business, but the two units work toward the same end goal. Brad Ward of BlueFuego, a marketing company that specializes in social Web tools for educational institutions, explains that admissions doesn't necessarily need to [talk] to…
Descriptors: College Admission, Student Recruitment, Marketing, Interprofessional Relationship
