Lectures prevail as a ubiquitous teaching and learning method across universities worldwide. Whereas lectures have been conceptualized from language-centred perspectives, lectures' materiality as linked to their socio-cultural and historical meanings have been scarcely explored. To address this gap, we tackle the materiality of communication in…

Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…