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Direct linkScully, Maura King – CURRENTS, 2011
Realists recognize reorganizations for what they are: opportunities to do things better--to change business as usual to reflect best practices, new tools and technologies, and current challenges in the marketplace. At educational institutions, perhaps no area is as sensitive to those shifts as communications and marketing offices. The advances in…
Descriptors: Higher Education, Technology Uses in Education, Technological Advancement, Influence of Technology
