While textbooks remain a key part of the teaching and learning process, evidence suggests that student completion of reading assignments is lower than teacher expectations. Although there is a small body of literature examining textbook use, studies relating specifically to marketing textbooks are sparse. This article seeks to explore how…

While writing in doctoral education is increasingly visible as a focus for research and pedagogy, what remains less visible is the role of reading in the doctoral journey. This paper draws on data from two parallel research programmes in which doctoral student day-to-day experience was documented longitudinally, initially in the social sciences…