Although regulations and established practices in academia have focused on a data-rich model of performance information, both to evidence operational capability and to support recruitment, it is considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and…

This study provides an empirical approach to utilizing an Artificial Intelligence (AI)-based system for identifying students' university choice factors that impact their matriculation decision. We created an AI-based chatbot that gathered both qualitative and quantitative data from nearly 1200 participants worldwide. The entire human-AI…

The need to understand how prospective students decide which higher education institution to attend is becoming of paramount importance as the policy context for higher education moves towards market-based systems in many countries. This paper provides a novel methodology by which student preferences between institutions can be assessed, using the…

This paper explores hidden messages sent out by schools about Oxbridge, using Basil Bernstein's concepts of classification and framing. Research in three case-study schools captured these messages from their everyday practices and processes, including their events and activities, sorting mechanisms, interactions and resources. Whilst all of the…

Previous research studies identified country image as an important variable in international students' selection of onshore programs, and it is often perceived that there is little difference between onshore and offshore program selection. Looking at a sample of high school students in China and their selections of offshore programs (from a sample…

Every year, many students in the UK fail to achieve a place at their preferred university because they take the wrong A-level subjects. This study aims to suggest a framework for helping students choose the right subjects. Data on student achievement in A-level examinations were obtained from a UK sixth form college over a four-year period.…

In 2005, the National Foundation for Educational Research (NFER) was commissioned to evaluate the potential value of using an aptitude test as an additional tool in the selection of candidates for admission to higher education (HE). This five-year study is co-funded by the National Foundation for Educational Research (NFER), the Department for…

Whilst there has been growing attention paid to the imbalance of Higher Education (HE) applications according to social class, insufficient attention has been paid to the successful minority of working-class young people who do secure places in some of the UK's leading HE institutions. In particular, the influence and nature of pre-university…

Whilst government policies are now pushing teachers to listen to pupils, this concern is largely framed within the school improvement agenda. This is not the only arena where listening to pupils counts. This article examines the ways in which two young people, making a significant choice about which university to attend, felt unable to discuss…