School-choice programs may increase schools' incentives for marketing rather than improving their educational offering. This article systematically reviews the literature on the marketing activities of primary and secondary schools worldwide. The 81 articles reviewed show that schools' marketing has yet to be tackled by marketing academics or…

The study investigates the factors influencing Thai parents' decisions when selecting international schools in the Bangkok Metropolitan Region. It examines how parents' preferences for educational outcomes shape their choice among UK, US, or IB programs. Key findings reveal that dissatisfaction with Thai public schools drives many families to…

This article employs critical discourse analysis of the Spear's Schools Index of 'the best private schools in the world', the first such global ranking of schools, to understand representations of elite education in globalised societies. It argues that the Index is a powerful text that exemplifies a global gaze -- an imagined perspective from…

Motivated by empirical reality of differences in the scope and meaning of school choice and private schooling this article focuses on the public demand for increasing diversity of educational options In Europe and the division of public and private provision in it. We aim to test self-interest and ideology-driven logics of education policy…

Following Bourdieu's tradition of examining the reproduction of the class structure, this article seeks to fill gaps in research on the class differentiation and educational situation of Polish communities in the UK. The article treats Polish post-accession migration to the UK as a social laboratory. Such an approach facilitates examination of…