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Teaching the Google-Eyed YouTube Generation
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Ashraf, Bill – Education & Training, 2009
Purpose: The purpose of this paper is to report on how the University sector in the UK has undertaken a massive transformation over recent years, resulting in a current mass market. Institutions (and their managers) are facing enormous challenges to establish competitive advantages whilst attending to customer need and focus. A smarter,…
Descriptors: Large Group Instruction, Web Sites, Electronic Publishing, Action Research