The article expands the debate about the interaction and conflict of linguistic commodification with other values attached to a language. It interrogates Russian dominant discourse produced between 2010 and 2015, focusing on how it attributes the values of "pride" and "profit" to the Russian language in three transnational contexts: the narrative of "compatriots" outside Russia, the formation of the Eurasian Economic Union and the conflict between Russia and Ukraine. It argues that the discursive construction of Russian as a means for material advancement is constantly intertwined with manufacturing the transnational semantics of belonging to Russia (the transnational "pride"). This is often overlaid with the instrumental value-attribution for Russian for establishing and perpetuating power relations, exerting control and, finally, warmongering.