Purpose: This paper aims to create a conceptual model that connects learning organizations, service innovation and technology acceptance. Design/methodology/approach: The importance of the interaction of variables benefiting both individuals and organizations has been comprehensively explained by combining two well-known theories -- learning organizational theory and service innovation theory -- with the technology acceptance model. In the first part of the study, conceptual model has been constructed and then applied to the hospitality industry of which results have been presented in the second part of this paper. Findings: It is hypothesized that learning organization, service innovation and technology acceptance have significant relationships. It is also suggested that the learning organization plays an intermediary role in the relationship between technology acceptance and service innovation. Empirical results in this regard have been presented in the second part of the paper. Research limitations/implications: The relations have been established and tested in the hospitality industry in Antalya. However, the model can be applied and established relations tested in other industries. Originality/value: This research contributes to our knowledge of the intricate linkages that exist between learning organizations, technology acceptance and service innovation. Originality of the paper is related to the novel multilayered model illustrating three-way interactions between the three dimensions of learning organization, technology acceptance and service innovation.