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Direct linkGür, Faik; Seggie, Fatma Nevra; Basgürboga, Gülsah Kisabacak – Adult Education Quarterly: A Journal of Research and Theory, 2021
This study examines the visual and verbal content of advertisements in women's magazines published between 1980 and 1990 in Turkey. Based on content analysis, we established the categories of products and services, age, body parts, women's roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or…
Descriptors: Informal Education, Adult Learning, Advertising, Periodicals
Download full textSevgili, Fatma; Cesur, Sevim – Educational Sciences: Theory and Practice, 2014
The main aim of this study is to investigate the relationship between values and consumption, and to adduce the mediating roles of materialism in this association. Values have been investigated through Schwartz's main value dimensions in his Theory of Human Values: Self-Enhancement, Self-Transcendence, Openness to Change and Conservation. Through…
Descriptors: Values, Consumer Economics, Adults, Surveys
