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Download full textSamur, Serdar – Journal of Educational Issues, 2021
The global market's economic growth has been boosted by the size of the sports industry, which now has a budget in the billions of dollars. Sports marketing has emerged as a result of this growth in the sports industry. Sports marketing has emerged as the most important feature of sports companies, having grown in importance as a scientific…
Descriptors: Marketing, Advertising, Athletics, Clubs
