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Ismail Erkan; Sevtap Unal; Fulya Acikgoz – Journal of Marketing for Higher Education, 2023
The purpose of this study is to understand the factors affecting a university's image and students' supportive attitudes. To this end, we have developed a new model, named the 4Q Model. Previous studies have already proposed a number of factors affecting university image. However, in this study, we simplified the factors into four main titles…
Descriptors: Reputation, Student Attitudes, College Students, Educational Quality
Özdemir, Ali; Çakir, Lütfü – Education Quarterly Reviews, 2021
The purpose of this study is to develop performance indicators in line with these goals and objectives in the light of domestic and foreign literature by examining the strategic goals and objectives in the strategic plans of public universities in Turkey. Within the scope of the research, firstly strategic plans of many universities operating at…
Descriptors: Foreign Countries, Public Colleges, Strategic Planning, Performance
Rashid, Sufyan; Mustafa, Hasrina – International Journal of Educational Management, 2020
Purpose: The purpose of this paper is to provide a systematic review of studies on antecedents of the corporate reputation of higher education institutions (HEIs) from the perspectives of employees. Design/methodology/approach: The approach is an examination of previous literature on antecedents of corporate reputation in HEIs, published between…
Descriptors: Reputation, Employee Attitudes, Universities, Public Colleges
Seker, Sadi Evren – World Journal on Educational Technology: Current Issues, 2017
This paper is mainly about the digital reputation of universities, the correlation between the productivity of the universities and the reputation of the knowledge produced in the universities. Paper starts with the affect of social media and other web 2.0 entities on the universities and education. In the second part the difficulty of measuring…
Descriptors: Reputation, Universities, Productivity, Knowledge Management