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Download full textBalci, Velittin; Özgen, Caner – Journal of Education and Training Studies, 2017
A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et…
Descriptors: Semiotics, Advertising, Mass Media Effects, Athletics
