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Direct linkKarakaya, Fahri; Quigley, Charles; Bingham, Frank – Journal of Marketing Education, 2011
Previous studies related to student selection of a sales career indicate that their perception of sales as a career is generally negative. Numerous reasons have been offered for this negative view, including negative perceptions of attributes associated with sales jobs and salespeople. This study examines the perceptions of negative and positive…
Descriptors: Foreign Countries, College Students, Career Planning, Intention
