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The Mediating Role of Materialism on the Relationship between Values and Consumption
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Sevgili, Fatma; Cesur, Sevim – Educational Sciences: Theory and Practice, 2014
The main aim of this study is to investigate the relationship between values and consumption, and to adduce the mediating roles of materialism in this association. Values have been investigated through Schwartz's main value dimensions in his Theory of Human Values: Self-Enhancement, Self-Transcendence, Openness to Change and Conservation. Through…
Descriptors: Values, Consumer Economics, Adults, Surveys