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Direct linkIsmail Erkan; Sevtap Unal; Fulya Acikgoz – Journal of Marketing for Higher Education, 2023
The purpose of this study is to understand the factors affecting a university's image and students' supportive attitudes. To this end, we have developed a new model, named the 4Q Model. Previous studies have already proposed a number of factors affecting university image. However, in this study, we simplified the factors into four main titles…
Descriptors: Reputation, Student Attitudes, College Students, Educational Quality
