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Download full textThongmak, Mathupayas – Knowledge Management & E-Learning, 2021
A study of online search, especially search performance, is vital because people heavily rely on the Internet nowadays. The purposes of this study are thus to examine the gratification needs affecting Internet users' intention to search information online, to explore the antecedents of online search performance, and to investigate online…
Descriptors: Online Searching, Need Gratification, Internet, Users (Information)
