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Download full textThongmak, Mathupayas – Knowledge Management & E-Learning, 2021
A study of online search, especially search performance, is vital because people heavily rely on the Internet nowadays. The purposes of this study are thus to examine the gratification needs affecting Internet users' intention to search information online, to explore the antecedents of online search performance, and to investigate online…
Descriptors: Online Searching, Need Gratification, Internet, Users (Information)
Thongprayoon, Boonchan; Hill, L. Brooks – 1987
A study investigated the effects of U.S. mass media on three dimensions of Thai society: lifestyles, social problems, and value conflict. A total of 100 two-part questionnaires were distributed to Thai students at southwestern public universities in the United States. Forty males and 28 females, whose lengths of stay in the United States varied…
Descriptors: Advertising, College Students, Cultural Influences, Foreign Countries
