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Kraisila Kanont; Pawarit Pingmuang; Thewawuth Simasathien; Suchaya Wisnuwong; Benz Wiwatsiripong; Kanitta Poonpirome; Noawanit Songkram; Jintavee Khlaisang – Electronic Journal of e-Learning, 2024
This study investigates the factors influencing the adoption of Generative-AI tools amongst Thai university students, employing the Technology Acceptance Model (TAM) as a theoretical framework. Data from 911 higher education students from 10 different Thai Universities Health Sciences, Sciences and Technology, Social Sciences and Humanities, and…
Descriptors: Artificial Intelligence, College Students, Student Attitudes, Educational Technology