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Direct linkBurford, James; Koompraphant, Ganon; Jirathanapiwat, Worrawan – Compare: A Journal of Comparative and International Education, 2020
Academic mobility is an ancient phenomenon that has particular characteristics in an era of increasing internationalisation. However, surprisingly little has been published about academic mobility to Thailand, and available accounts in both Thai and English languages are dispersed and disconnected. This article addresses these challenges by…
Descriptors: College Faculty, Educational Research, Research Needs, Developing Nations
Kraus, Harald; Burford, James – Journal of Marketing for Higher Education, 2020
Universities around the world increasingly use online videos to recruit both domestic and international students. However, little is currently known about how such videos are used to market international programmes in the Global South. We analysed a sample of 19 videos that promote international programmes at Thai universities. After transcribing…
Descriptors: Student Recruitment, Marketing, Video Technology, Web Sites
