Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

As part of the student success agenda, the nation's community colleges have been asked to rethink their approach to education on every level. From the explosion of smartphones and mobile devices on campus to the demand for more robust data analytics and tracking to the increasingly technical nature of global work, technology has evolved from a…

IN A STUDY OF FAMILY MONEY MANAGEMENT, A QUESTIONNAIRE WAS COMPLETED BY WIVES IN 94 FAMILIES SELECTED AT RANDOM FROM THOSE WHO HAD USED THE SERVICES OF THE EXTENSION OFFICE IN DEAF SMITH COUNTY, TEXAS. ONLY ONE FAMILY IN THE STUDY FOLLOWED ALL OF THE 16 SPECIFIED BUSINESS PRACTICES. IT WAS FOUND THAT, IN GENERAL, FAMILIES WERE FOLLOWING SPECIFIED…

The study sought to determine a statewide status profile of consumer education in Texas public secondary schools and to obtain an attitudinal profile of Texas secondary teachers and administrators regarding consumer education. An introductory chapter traces the historical development of consumerism and consumer education. Two different sets of 10…

This module is the fourth in a series of eleven modules in an energy conservation curriculum for secondary and postsecondary vocational students. It is designed for use by itself, or as a prerequisite to all or any of the modules in this series. The objective of this module is to train secondary and postsecondary students in the recognition of…

This module is the sixth in a series of eleven modules in an energy conservation curriculum for secondary and postsecondary vocational students. It is designed for use by itself or as part of a sequence of four modules on understanding utilities (see also modules 3, 5, and 7). The objective of this module is to train students in the recognition,…

This module is the seventh in a series of eleven modules in an energy conservation curriculum for secondary and postsecondary vocational students. It is designed for use by itself or as part of a sequence of four modules on understanding utilities (see modules 3, 5, and 6). The objective of this module is to train students in the recognition,…

This module is the eleventh in a series of eleven modules in an energy conservation curriculum for secondary and postsecondary vocational students. It is designed for use by itself or as part of a sequence of four modules on energy conservation in building construction and operation (see also modules 8, 9, and 10). The objective of this module is…

The purpose of this curriculum guide is to help the economics teacher in his endeavor to fulfill his teaching responsbilities. Space is provided for teachers' additions, deletions, notes, and criticisms which will be useful when the guide is revised. The guide is arranged in vertical columns relating the consumer economics curriculum concepts to:…

WORK WITH LOW INCOME FAMILIES HAS BEEN PART OF THE BASIC PHILOSOPHY OF THE AMERICAN HOME ECONOMICS ASSOCIATION (AHEA) SINCE ITS INCEPTION. A NATIONAL WORKSHOP WAS ATTENDED BY STATE DEPARTMENT OF EDUCATION AND U.S. OFFICE OF EDUCATION PERSONNEL, TEACHER-EDUCATORS, EXTENSION WORKERS, SOCIAL WORKERS, AND PERSONS WITH RELATED INTERESTS. TEXTS OF THE…

This guide was created to provide Texas adult educators with a state-of-the-art resource for practical information about adult education materials and methods for their own growth and that of their students. The guide is organized in four parts. Part I provides preparatory information on the following topics: related resources; characteristics of…

This reference book, which is part of an occupational series focusing on a broad range of employment opportunities in the field of elder care services, contains 33 chapters of information on the characteristics, needs, and problems of elderly adults. The following topics are discussed: understanding the elderly in the United States; services and…

This teacher's instructional guide, which is part of a family and consumer sciences education series focusing on a broad range of employment opportunities, is intended to assist teachers responsible for teaching one- and two-year consumer and family economics programs for Texas high school students. The following are among the items included: (1)…