Popular culture texts, such as texts based on movies, television, sports, and video games are widely desired by elementary students. However, these texts are not always available for students due to limited funding, lack of teacher appreciation for such texts, and sparse quantities of popular culture texts found in classroom and school libraries. Moreover, students who live in low socioeconomic (SES) areas do not have access to many texts in their homes and neighborhoods. Teachers and administrators can bring popular culture texts to low SES elementary campuses by using federal and state funds to purchase texts, writing grants, utilizing community resources, and providing professional development support for teachers about the importance of popular culture.