ERIC Number: EJ1216416
Record Type: Journal
Publication Date: 2015-Nov
Pages: 4
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: N/A
Digital Bootcamp: Teaching Advertising in a Digital Age: Special Report from the AEJMC Ad Division Pre-Conference on Teaching
Slater, Jan; Broyles, Sheri; Clifton, Rhiannon
Journal of Advertising Education, v19 n2 p47-50 Nov 2015
This paper outlines a team teaching partnership between a full time marketing faculty member and a full time professional in advertising. The purpose of the course design is to give students realistic feedback on assignments and projects so that they work for more than a grade and understand that once they are working in a full time career, a grade is relatively meaningless. This partnership highlights the benefits of experiential learning as well as the use of technology to facilitate partnerships. The faculty and students were in Texas, and the professional was in Atlanta and New York (as well as other places around the world during the semester). Results showed that students benefited from the course design in several ways, and recommendations are provided.
Descriptors: Team Teaching, College Faculty, Marketing, Advertising, Teaching Methods, Professional Personnel, Undergraduate Students, Instructional Design, Assignments, Feedback (Response), Information Technology, Partnerships in Education, Educational Benefits, Course Descriptions, Merchandise Information, Internet, Social Media, Case Studies, Communications
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas
Grant or Contract Numbers: N/A