E-readers like the Amazon Kindle and the Barnes and Noble Nook are beginning to make their way into school libraries and classrooms. It's about time. E-readers have tremendous potential to entice reluctant readers to read more. A study that the authors recently conducted among low-reading-ability middle school students demonstrated that potential. Students in 6th, 7th, and 8th grades became more engaged and motivated during their scheduled silent sustained reading periods when they were given the opportunity to use e-readers. This article discusses the benefits of e-readers, which include the following: (1) motivation; (2) easy response to text; (3) extra support for English language learners; (4) increased confidence with technology; and (5) economic advantages.