Latinx students enroll in higher education in more significant numbers than most minorities. However, Latinx administrators in the United States comprised 14% of total administrators in 2021 (Zippia, 2023b). The Association of American Colleges & Universities (Dedman, 2019) explains the college presidency is 58.1% White and male. White women make up only 21% of college presidents. Still, women of color only represent 5.1% of the 21% of college presidents. Additionally, "students were more likely to encounter people of color in service roles than in faculty or leadership positions" (Dedman, 2019, p. 3). With the continuous growth of Latinx students and the lack of increase in Latina leadership at the university level, it is appropriate to study the success stories of Latinas who have attained higher-education administrative positions. This explanatory multiple case study examined the experiences of Latinas recruited, promoted, and retained in administrator positions at three universities in South Central Texas. The research questions that guided this case study were: RQ1: Using the lens of LatCrit and FemCrit, how did successful Latina administrators from three universities in South Central Texas achieve the positions they are in today? RQ2: Using the lens of LatCrit and FemCrit, how did successful Latina administrators describe university practices to recruit and retain Latina administrators? The purpose of sharing these stories is to encourage more Latinas to become leaders in higher education, thereby giving voice to a minority group that is often underrepresented. Utilizing the tenets of CRT and intersectionality and how they relate to these women's stories are imperative to this multiple, explanatory, qualitative case study. Both promote systemic change. Latinx students do not see themselves in leadership within higher education today. Understanding and learning these stories will help make higher education more inclusive and normalize two underrepresented populations. It will make the system more robust, globally competitive, and reflect America's composition. There is a need for higher education institutions to diversify and better serve the growing population of minority students and administrators. Latinas can show them how to do this. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]