THIS REPORT OUTLINES SUGGESTIONS FOR CONDUCTING SCHOOL BOND CAMPAIGNS. ONE OF THE FIRST STEPS AN ADMINISTRATOR SHOULD TAKE IS TO EVALUATE THE FACTORS IMPORTANT TO THE SELLING OF BONDS--STIMULATE INTEREST IN INVESTMENT DEALERS THEREBY INCREASING COMPETITION FOR BONDS, PREPARE A COMPLETE ACCURATE PROSPECTUS, CIRCULATE THE PROSPECTUS AMONG BOND DEALERS, ANSWER ALL INQUIRIES PROMPTLY AND ACCURATELY, IF NOT RATED, INVESTIGATE THE POSSIBILITY OF BECOMING RATED. ANOTHER PRE-CAMPAIGN MEASURE IS TO ESTABLISH LINES OF COMMUNICATION FOR DISSEMINATING INFORMATION TO THE PUBLIC. MASS MEDIA, PUBLIC SPEAKERS, AND CITIZENS COMMITTEES UTILIZING GRAPHS, CHARTS, ETC. MAY BE USED TO CARRY THE CAMPAIGN TO THE PUBLIC. A PUBLIC RELATION PROGRAM IS SUGGESTED AS A MEANS FOR STIMULATING COMMUNITY ACTION. SAMPLES OF SPEECHES, BROCHURES, GRAPHS, BLUEPRINTS, FINANCIAL REPORTS AND OTHER CAMPAIGN MATERIALS ARE CITED IN THE REPORT. (GM)