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Ali Kara; Alma Mintu-Wimsatt; John E. Spillan – Journal of Marketing for Higher Education, 2024
The Net Promoter Score (NPS) has been widely used as a strong indicator of loyalty and growth in organizations. However, despite extensive use in various industries, its application in higher education has been limited. To address this gap, we explore the use of NPS in the identification and investigation of the characteristics as well as…
Descriptors: Marketing, Higher Education, Student Satisfaction, Undergraduate Students
Mangan, Katherine – Chronicle of Higher Education, 2013
Mike Potts was halfway through a five-year prison sentence outside Houston when he heard about a program that would help him start a business when even buddies with clean records were struggling to find work. The Prison Entrepreneurship Program, run by a nonprofit group of the same name, works with Baylor University's Hankamer School of Business…
Descriptors: Employment, Distance Education, Internet, Marketing
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Luke, Douglas; Justice, Madeline – Administrative Issues Journal: Connecting Education, Practice, and Research, 2016
Adult enrollment in higher education institutions has grown significantly during the last decade, with students aged 25 and older attending 4-year institutions at higher rates than before. In the 21st century, few can improve their socioeconomic status or advance professionally without higher education. Colleges and universities must consider this…
Descriptors: Learning Motivation, Business Administration Education, Accounting, Finance Occupations
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De Los Santos, Esmeralda; Dominguez, Daniel G.; LaFrance, Kevin – Administrative Issues Journal: Education, Practice, and Research, 2011
This paper describes the use of advisory boards in the development of two competency-based business programs: one graduate and the other undergraduate. Though the programs varied significantly in structure and content, both used focus group methodology to collect comprehensive and relevant input from advisory board members comprised of local…
Descriptors: Innovation, Competency Based Education, Business Administration Education, Undergraduate Students
Midland Coll., TX. Business and Economic Development Center. – 1990
Designed to highlight business opportunities of the 1990s as well as available educational programs relating to international business, this report contains six presentations from a 1990 conference on international trade hosted by Midland College (MC). The first article, "Texas in the Global Economy: Attitude and Opportunity," by John A.…
Descriptors: Business, Business Administration, Business Education, Community Colleges
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Umble, Elisabeth J.; Umble, Michael; Artz, Kendall – Decision Sciences Journal of Innovative Education, 2008
The Edward Jones Company recently initiated financial sponsorship of team-based competitions in six undergraduate business core classes at Baylor University. The challenges were chosen to take place in an introductory freshman business class, Managerial Accounting, Principles of Marketing, Corporate Finance, Operations Management, and Strategic…
Descriptors: Introductory Courses, Accounting, Marketing, Finance Occupations
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Grau, Stacy Landreth; Akin, Robert – Marketing Education Review, 2011
As educators, we have two missions. First, we must serve our students--they are both our customer and our product. Second, we aim to provide the market in general with graduates with relevant skills and knowledge for jobs that have not even been created yet. Given that most students graduating and moving into the workplace are not necessarily…
Descriptors: Learner Engagement, Majors (Students), Experiential Learning, Marketing
Texas Education Agency, Austin. – 1997
A study explored the use of career concentration areas in Texas school systems and recommended broad career concentration areas. Of the 40 largest school districts, 35 responded to the survey. Approximately 58 percent currently use variations of the career concentration area concept to help students prepare for working life. Respondents…
Descriptors: Agricultural Occupations, Art, Business Education, Career Choice
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Hunnicutt, Garland G.; And Others – CUPA Journal, 1991
A study determined and described the various methods used to evaluate faculty by chairs of management and/or marketing departments in Texas schools or colleges of business administration. In addition, it investigated administrator attitudes about merit and performance compensation systems and the potential problems and benefits stemming from their…
Descriptors: Administrator Attitudes, Administrator Role, Business Administration Education, Department Heads